Bormioli Pharma Open Innovation Process Explained

Andrea Sentimenti, Marketing Innovation Director at Bormioli Pharma discusses their Open Innovation process with the PharmaSource podcast.

“Our Open innovation process that has at its core, learning from  the customer of our customer. We use structured ethnographic research into different categories of patient and  healthcare professionals. This is then is turned into a brief which is submitted to a diverse team of colleagues who brainstorm 20-25 different solutions.”