“The Americans put a man on the moon in less time than it takes us to transfer a product between countries – this has to change,” says Luiz Barberini, who leads External Manufacturing for Bayer Consumer Health across Latin America.
Bayer Consumer Health heavily relies on contract development and manufacturing, maintaining a network of nearly 200 contract manufacturers that account for approximately half of their global sales. This is set to change with the Project Martini initiative, which aims to
Malik Akhtar explains the “Three C” procurement strategy which defines the areas of greatest focus for Bayer in 2024.
Sharmeen Lalani-Fade, Bayer, explains how they are partnering with Google to bring their AdTech stack in-house.
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